Freedom in America: Choose Your Own Sauce

I only wish that Lazlo Toth could get his hands on this.

To make a long story short, KFC is planning on making big waves with the impressive offering of 3 (three!) different kinds of sauce for your chicken. It's overwhelming! According to Scott Bergren, the chief marketing officer of KFC, the new Flavor Station marketing effort has great potential because it "brings product news and flavor to multiple favorite items on the menu." I certainly like my menu items to have flavor and ... um ... news, so this is music to my ears. Others in the restaurant industry were cited in the article making such controversial statements as "Consumers like 'high-flavor foods.' Flavor Station may be a way to deliver more flavor."

Here's some more text from the original article at nyt.com:

To promote Flavor Station, the Chicago office of Foote Cone & Belding Worldwide, a unit of the Interpublic Group of Companies, has created a television spot depicting people in different work situations - an office, a factory, a construction site - who eat Flavor Station chicken and shout, "with KFC's Flavor Station, I'm in charge." The tagline is, "Be the boss, choose your own sauce."

"Everyone can relate to working for somebody, not being able to make your own choice," said Tom O'Keefe, executive creative director of Foote Cone in Chicago. "The commercial is a celebration of being in charge, nobody but me can call the shots. You're able to have fun with it."

Mr. Bergren added, "We're really talking to the iPod generation that wants its own music, wants to be in control and create its own playlist."

I'm not sure if the choice between "Fiery Buffalo" and "Honey BBQ" makes me feel in control or out of control.