Fake families host real estate open houses
Submitted by ellen on Wed, 05/24/2006 - 6:37am
According to the [Los Angeles] Daily News via woot, real estate marketing has moved beyond staged decor and on to staged families.
Dallas-based Centex built four model homes, filled them with furniture, then took things one bizarre step further. The company hired four actors to play the role of a family, in a role that's half improv, half sales demo...
"Where does the reality end and the ... good God, reality begin?" mused Jim Garfield, a senior publicist for ... [the] public relations company that created Home Life.
On a positive note, the family is multi-racial.
»
Real Estate selling in NZ
In New Zealand, real estate agents showing prospective buyer round, insist on the owner being absent from the house. Either it works having family there, or it doesn't. Mind you, in NZ you often see real estate agents advertisement which trumpet, 'Vendor says SELL!' - Duh.